Post by account_disabled on Dec 20, 2023 8:36:05 GMT
The vast majority of my clients also recognized that. The contribution of the data that we collect will help our clients to better understand not their customers (that's not my job) but their non-customers. What are their needs ? What are their expectations ? What do they think of this or that speaker? How mature are they? What is their semantic universe (to speak the same language)? What should you talk to them about? How to interest them? The data we collect will help our clients better understand their competitors. Who are the online competitors? What is their strategy? What are they targeting? How ? and with what results? How to get around them? How to overcome them? How to get ahead of them? The data we collect will help our clients define and implement their digital strategy.
How is the online market segmented? Are personas a reflection of market reality or a projection Email Data of the image we have of it? What are the interesting niches? How to deploy a blue ocean strategy? Concretely, how do we use the data? Beyond the examples I have just cited, the data we collect has implications for editorial strategy; in inbound marketing (it is not enough to do inbound marketing, the methodology implemented is essential); in the SEO of the site; in the budget allocation for ads (Google advertising); in the themes of white papers, business cases, videos or newsletter themes. Market study? In a way, it's market research. A study of a client's online market. The difference with market research as we usually do is that we don't question anyone. This is also one of the limits of market research.
Even if we are very vigilant, we are quick to ask questions that will lead to the answers. We also know that in surveys, we do not always answer honestly. There are socially acceptable answers, even when questioned by a stranger: we don't dare admit that we vote for a particular party or that we don't brush our teeth every day. We also know, particularly in politics, that the results are reworked and that there is always a margin of error. We don't rework the data. We take it as it is and draw recommendations from it. Does it work ? Yes it works. We have several very conclusive business cases. For a training group, we divided the conversion cost by 10: For an industrial group, machine manufacturer, we generated 50 leads in 1 month: These are just a few examples, in very diverse universes, BtoB as well as BtoC. Many other customer cases are less demonstrable because we mainly intervened on strategic subjects.
How is the online market segmented? Are personas a reflection of market reality or a projection Email Data of the image we have of it? What are the interesting niches? How to deploy a blue ocean strategy? Concretely, how do we use the data? Beyond the examples I have just cited, the data we collect has implications for editorial strategy; in inbound marketing (it is not enough to do inbound marketing, the methodology implemented is essential); in the SEO of the site; in the budget allocation for ads (Google advertising); in the themes of white papers, business cases, videos or newsletter themes. Market study? In a way, it's market research. A study of a client's online market. The difference with market research as we usually do is that we don't question anyone. This is also one of the limits of market research.
Even if we are very vigilant, we are quick to ask questions that will lead to the answers. We also know that in surveys, we do not always answer honestly. There are socially acceptable answers, even when questioned by a stranger: we don't dare admit that we vote for a particular party or that we don't brush our teeth every day. We also know, particularly in politics, that the results are reworked and that there is always a margin of error. We don't rework the data. We take it as it is and draw recommendations from it. Does it work ? Yes it works. We have several very conclusive business cases. For a training group, we divided the conversion cost by 10: For an industrial group, machine manufacturer, we generated 50 leads in 1 month: These are just a few examples, in very diverse universes, BtoB as well as BtoC. Many other customer cases are less demonstrable because we mainly intervened on strategic subjects.