Post by account_disabled on Dec 11, 2023 6:36:47 GMT
According to leading PR and content experts, this technique will give you relevant PR to help you build links and make you a trendsetter in your specific industry. This is because journalists are more likely to report on stories that reference current hot topics as this leads to their articles being shared more widely. The Black Hat Technical Guide is certainly useful. But attaching it to something like this is a great way to catch the reader's eye. This technique really requires you to be aware of what's happening in the news.
There are tools and processes you can implement to m this. Trends let you see which topics are popular in your industry over time. For example, you can see below that searches for Tiger King peaked when the series was released in December photo retouching and have recently seen a spike in interest due to the launch of a second series. Enter relevant search terms for your industry to see if their popularity is increasing or decreasing. If a term is becoming more popular then now is a great time to create some content and take advantage of the increased search demand.
There are other ways you can keep up with industry news. Why not spend five minutes a day browsing relevant publications to see if there are any stories that could make news headlines e.g. if A new study in your field is published and you can write an article in response to it. This can then be turned into a quote for journalists to use in their articles, potentially leading to a backlink to your website. Newsjacking is hard to plan. You can never predict what's going to happen in the news but it's a valuable method of content ideation that can be used to find shareable ideas. However pieces do have a short lifespan.
There are tools and processes you can implement to m this. Trends let you see which topics are popular in your industry over time. For example, you can see below that searches for Tiger King peaked when the series was released in December photo retouching and have recently seen a spike in interest due to the launch of a second series. Enter relevant search terms for your industry to see if their popularity is increasing or decreasing. If a term is becoming more popular then now is a great time to create some content and take advantage of the increased search demand.
There are other ways you can keep up with industry news. Why not spend five minutes a day browsing relevant publications to see if there are any stories that could make news headlines e.g. if A new study in your field is published and you can write an article in response to it. This can then be turned into a quote for journalists to use in their articles, potentially leading to a backlink to your website. Newsjacking is hard to plan. You can never predict what's going to happen in the news but it's a valuable method of content ideation that can be used to find shareable ideas. However pieces do have a short lifespan.