Post by account_disabled on Jan 9, 2024 5:47:39 GMT
That helps get buy-in from your leadership team if you can back up what you want to do.” - CMO, United States, Technology Sector For many senior marketers, ROI has become so important as it helps make decisions about the most effective marketing activities. It also provides insight into customer behavior and shows marketing’s contribution to sales. Our whitepaper also covers the channels that deliver the best marketing ROI, so download it now to find out more. 2) Unlocking the power of data to drive growth
It provides insight into customers, offers ways to tailor messaging and content, and Phone Number allows marketing teams and their leaders to plan and implement targeted campaigns. The challenge for many CMOs and senior marketers is that there’s a wealth of data and often it can be difficult to know how and where to use it. Often, particularly for smaller companies, the challenge is having access to the talent required to handle the data and leverage insights. Did you know? 17 percent of senior marketers rate unlocking the power of data as their second-greatest challenge In tandem, the demise of third-party cookies means that organizations need to find other ways to get access to customer data. While first-party data and zero-party data provide an effective way to do that, companies need to change their mindset and offer value to urge consumers to share confidential information.
When asked about KPIs for 2022 and beyond, one VP of Marketing in the Hospitality and Leisure sector said it’s about “utilizing data better, (and)increasing brand awareness and customer retention.” Become a world class digital marketer 3) Attracting new talent to the marketing team It’s no secret that there’s a shortage of digital skills worldwide. Our whitepaper in partnership with The Economist Group highlighted the fact that success in marketing comes when you combine technology and talent. This CMO report found a drastic shortage in talent, particularly in these key areas: Data analysts General digital marketers UX designers Martech
It provides insight into customers, offers ways to tailor messaging and content, and Phone Number allows marketing teams and their leaders to plan and implement targeted campaigns. The challenge for many CMOs and senior marketers is that there’s a wealth of data and often it can be difficult to know how and where to use it. Often, particularly for smaller companies, the challenge is having access to the talent required to handle the data and leverage insights. Did you know? 17 percent of senior marketers rate unlocking the power of data as their second-greatest challenge In tandem, the demise of third-party cookies means that organizations need to find other ways to get access to customer data. While first-party data and zero-party data provide an effective way to do that, companies need to change their mindset and offer value to urge consumers to share confidential information.
When asked about KPIs for 2022 and beyond, one VP of Marketing in the Hospitality and Leisure sector said it’s about “utilizing data better, (and)increasing brand awareness and customer retention.” Become a world class digital marketer 3) Attracting new talent to the marketing team It’s no secret that there’s a shortage of digital skills worldwide. Our whitepaper in partnership with The Economist Group highlighted the fact that success in marketing comes when you combine technology and talent. This CMO report found a drastic shortage in talent, particularly in these key areas: Data analysts General digital marketers UX designers Martech